The Village Company | Official Home of Mr. Bubble & More

New Name. Same Brands You Know & Love.

The Village
Company is
now TVC Group

Our new name reflects how we've grown, bringing together a family of beloved personal care brands, including Mr. Bubble®, Village Naturals Therapy®, Village Naturals Bath Shoppe®, Soft & Dri®, Dep®, and HALLU®.

Our new symbol

Our new symbol brings our mission to life. Each leaf represents the individuality of the people we serve, with their own routines, needs, and moments of personal care. Together, the leaves form something bigger: a family of brands united by a shared purpose of making everyday life a little better.

TVC Group
A family of brands united by a shared purpose of making everyday life a little better.

Our Mission

To build & grow brands
that enhance
every body's every day.

Thoughtful innovation

Carefully selected
ingredients.
Crafted with intention.

From fragrances that inspire calm and comfort to ingredients you can actually recognize — our formulas are made to get the most out of every moment.

Because everyone deserves to feel their best, every day.

  • Lavender

    Lavender

    Known for its calming scent, lavender helps create a soothing self-care ritual while leaving skin feeling refreshed and comforted.

  • Aloe

    Aloe

    Aloe is loved for its cooling, hydrating properties, helping soothe dry skin and support a soft, refreshed feel.

  • Epsom Salt

    Epsom Salt

    Epsom salt helps create a relaxing soak while gently refreshing tired skin and leaving the body feeling restored.

  • Chamomile

    Chamomile

    Chamomile is known for its calming, skin-comforting benefits, making it ideal for gentle, soothing bath and body products

  • Vitamin E

    Vitamin E

    Vitamin E helps nourish and condition the skin, supporting a smoother, softer, more moisturized feel.

  • Eucalyptus

    Eucalyptus

    Eucalyptus adds a fresh, spa-like aroma while helping create a clean, invigorating bath experience.

Our heritage

Sixty years of
small comforts.

TVC Group started with a single brand and a simple idea: the everyday rituals matter most. Six decades later, we're still in the business of small comforts — five brands, one belief, and a long list of moments that helped get us here.

  • 1961

    Mr. Bubble debuts. America's first kids' bubble bath. Still the #1 seller, more than sixty years on.

  • 1993

    Minnetonka Brands (now TVC Group) is founded, with a focus on personal care that prioritizes how it feels over how it sells.

  • 2000

    Village Naturals Therapy launches. Wellness made simple, with ingredients you can actually recognize.

  • 2015

    Soft & Dri joins the family. Fresh, clean, confident — same as it ever was.

  • Today

    Six trusted brands. One promise: everyone deserves to feel their best, every day.