The Village Company - Bath, Shower, & Body Products

Trusted personal care — since 1991

Built on trust. Made for everyday life.

For over 30 years, we’ve been creating personal care products that help people feel better—body and mind. From a quiet soak to laughter-filled bath time with the kids, our products are designed for moments that restore, relax, and reconnect.

  • 30+Years of innovation
  • 6Beloved brands
  • 365Days / year feeling good
  • ∞Moments restored
Trusted personal care — since 1991

Thoughtful innovation

Carefully selected ingredients. Crafted with intention.

From fragrances that inspire calm and comfort to ingredients you can actually recognize — our formulas are made to get the most out of every moment.

Because everyone deserves to feel their best, every day.

  • Lavender

    Lavender

    Known for its calming scent, lavender helps create a soothing self-care ritual while leaving skin feeling refreshed and comforted.

  • Aloe

    Aloe

    Aloe is loved for its cooling, hydrating properties, helping soothe dry skin and support a soft, refreshed feel.

  • Epsom Salt

    Epsom Salt

    Epsom salt helps create a relaxing soak while gently refreshing tired skin and leaving the body feeling restored.

  • Chamomile

    Chamomile

    Chamomile is known for its calming, skin-comforting benefits, making it ideal for gentle, soothing bath and body products

  • Vitamin E

    Vitamin E

    Vitamin E helps nourish and condition the skin, supporting a smoother, softer, more moisturized feel.

  • Eucalyptus

    Eucalyptus

    Eucalyptus adds a fresh, spa-like aroma while helping create a clean, invigorating bath experience.

Our heritage

Sixty years of
small comforts.

TVC Group started with a single brand and a simple idea: everyday rituals matter most. Six decades later, we're still in the business of small comforts — five brands, one belief, and a long list of moments that helped get us here.

  • 1961

    Mr. Bubble debuts. America's first kids' bubble bath. Still the #1 seller, more than sixty years on.

  • 1993

    Minnetonka Brands (now The Village Company) is founded, with a focus on personal care that prioritizes how it feels over how it sells.

  • 2000

    Village Naturals Therapy launches. Wellness made simple, with ingredients you can actually recognize.

  • 2015

    Soft & Dri joins the family. Fresh, clean, confident — same as it ever was.

  • Today

    Six trusted brands. One promise: everyone deserves to feel their best, every day.