Trusted for over 50 years

Go Confidently With Soft & Dri

Let your confidence shine with a brand known and respected for generations to provide wetness and odor protection you can trust. Our products are always gentle on skin and infused with a burst of fresh fragrance so you can feel fresh and confident, all day long.

Free of Aluminum, Full of Confidence

The gentle, aluminum free formula softly glides on skin to keep you fresh and dry. All day. Every day. No matter what comes your way.

A Trusted Classic

Our timeless Classic Spray antiperspirant has kept generations of women all-day dry as they champion whatever comes their way. Confidence in a can with a signature scent that’s fresh and invigorating.

Just Launched

Reward Yourself

Join our NEW Village Co. Rewards program and start earning exclusive offers & discounts, just for doing what you love… shopping! Plus gain access to free shipping, a special birthday perk and MORE!

All Day Confidence

Since 1968, our unique formulas have helped women stay fresh, dry and ready to take on every day. Whether it’s 2pm or 2am, let your confidence shine with Soft & Dri.
Soft & Dri Confidence

Ingredients You Can Trust

From our signature spray antiperspirant to our unique, aluminum-free deodorant, all formulas are gentle on skin and infused with a burst of fresh fragrance. Go confidently.

Bestseller

Make Our Signature Your Own

Adored for generations, our five-star Classic Spray fragrance has a soft, powdery scent to keep you feeling fresh and confident, all day long.
Finally, an aluminum free deodorant that WORKS!
- CeeCee
This is a wonderful deodorant- it keeps you dry all day long and it smells great!
– Nikki

What We Care About