Welcome to the Village Co.

Building and growing brands that enhance EVERY body's EVERY day.

Our Brands

The Village Company has a diverse portfolio of innovative personal care products in bath and body, haircare, kid's bath and deodorant under a collection of iconic and new brands. Our products are available online as well as at most major retailers.

Mr. Bubble
America's #1 bubble bath with an iconic signature scent and character that is beloved by all ages. Delievering fun in the tub for over 60 years with products that win with both parents and kids. Shop Now
Village Naturals Therapy
Focused on therapeutic & emotional health and wellness solutions that address specific needs and improve the daily self-care routine. Products include therapeutic ingredients you can feel, in forms and fragrances for daily use. Shop Now
Soft & Dri
For generations, Soft & Dri® has helped women let their confidence and beauty shine through by protecting them from wetness and odor all day, every day. Whether you choose our Signature Aerosol or our unique Aluminum Free deodorant, Soft & Dri® will be gentle on skin while providing performance you can trust. Be Soft. Be Strong. All Day Long. Shop Now
Hallu
Enjoy a relaxing bath escape with products that elevate the bath experience and provide the perfect instagramable moment. Shop Now
DEP
The inventors of hair gel, DEP® provides effortless style and control, keeping hair healthy and hydrated. Shop Now
Bath Shoppe
Delivering a high quality, luxurious and intensely hydrating milk bath experience, at a value, by pairing key moisturizing ingredients with inspired fragrances. Shop Now

Brand Spotlight

Self-care pampering

All from the comfort of your own tub! Relaxing aromas, salt crystals & skin moisturizing ingredients surround you as you soak, de-stress and let your mind drift away.

Brand Spotlight

Bestsellers

Trust those that love us and check out these favorites from across our brands.

Brand Spotlight

Mr. Bubble Fun for Kids

Make getting clean MORE FUN than getting dirty with these bath time favorites!

Brand Spotlight

Therapy Men's Self-Care

Athletes, weekend DIY warriors and all those that actively use their hands and bodies at work or play need to soothe sore muscles too! A quick 15 minute soak can get you back to feeling good again.

Our Ethos